一周八天｜南半球 繁
《是的！50种说服方法》原版封面 纽约时报畅销书
芒格推荐 · 即将开讲

是的！50种说服方法

Yes!: 50 Scientifically Proven Ways to Be Persuasive

Cialdini等

纽约时报畅销书 · 出处：Simon & Schuster 官网

西奥迪尼等人把说服心理学的研究拆成五十个小问题，一篇回答一个，比如给对方添点麻烦为什么反而更有说服力，选项多了为什么人反而不想要，吓唬人到底管不管用。不用先读理论，平时沟通、写文案、谈事情时，都可以拿来对照着用。

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他们怎么说

  • 芒格2008 · BRK股东大会

    新书首次在奥马哈发售。

原书目录

55 项
  1. Yes! 50 Scientifically Proven Ways to Be Persuasive (2008)
  2. Preface
  3. Intro
  4. 01: How can inconveniencing your audience increase your persuasiveness?
  5. 02: What shifts the bandwagon effect into another gear?
  6. 03: What common mistake causes messages to self-destruct?
  7. 04: When persuasion might backfire, how do you avoid the magnetic middle?
  8. 05: When does offering people more make them want less?
  9. 06: When does a bonus become an onus?
  10. 07: How can a new superior product mean more sales of an inferior one?
  11. 08: Does fear persuade or does it paralyze?
  12. 09: What can chess teach us about making persuasive moves?
  13. 10: Which office item can make your influence stick?
  14. 11: Why should restaurants ditch their baskets of mints?
  15. 12: What's the pull of having no strings attached?
  16. 13: Do favors behave like bread or like wine?
  17. 14: How can one small step help your influence take a giant leap?
  18. 15: How can you become a Jedi master of persuasion?
  19. 16: How can a simple question drastically increase support for you and your ideas?
  20. 17: What is the active ingredient in lasting commitments?
  21. 18: How can you fight consistency with consistency?
  22. 19: What persuasion tip can you borrow from Benjamin Franklin?
  23. 20: Whne can asking for a little go a long way?
  24. 21: Start low or start high?
  25. 22: How can we show off what we know without being labeled a show-off?
  26. 23: What's the hidden danger of being the brightest person in the room?
  27. 24: Who is the better persuader? Devil's advocate or true dissenter?
  28. 25: When can the right way be the wrong way?
  29. 26: What's the best way to turn a weakness into a strength?
  30. 27: Which faluts unlock people's vaults?
  31. 28: When is it right to admit that you were wrong?
  32. 29: How can similarities make a difference?
  33. 30: When is your name your game?
  34. 31: What tips should we take from those who get them?
  35. 32: What kind of smile can make the world smile back?
  36. 33 When is a loser a winner?
  37. 34: What can you gain from loss?
  38. 35: Whick single word will strenghten your persuasion attempts?
  39. 36: When might asking for all the reasons be a mistake?
  40. 37: How can the simplicity of a name make it appear more valuable?
  41. 38: How can rhyme make your influence climb?
  42. 39: What can batting practice tell us about persuasion?
  43. 40: How can you get a head start in the quest for loyalty?
  44. 41: What can a box of crayons teach us about persuasion?
  45. 42: How can you package your message to ensure it keeps going, going & going?
  46. 43: What object can persuade people to reflect on their values?
  47. 44: Does being sad make your negotiations bad?
  48. 45: What can make people believe everything they read?
  49. 46: Are trimeth labs boosting your influence?
  50. 47: How can technology impede persuasive progress?
  51. 48: How do you get to yes in any language?
  52. 49: How can you avoid driving your cross-cultural influence into the rough?
  53. 50: When does letting the call go to voicemail cause a hang-up in your influence?
  54. Epilogue
  55. Appendix: Feedback

封面和目录取自原书，中文简介据原书前言和导言整理；推荐原话出处见“他们怎么说”。这本书还没开讲，开讲后会在这里更新。